2025 SEES INFLUENCER MARKETING EMERGE BIGGER THAN EVER


Press Release 2nd January 2025
2025 SEES INFLUENCER MARKETING EMERGE BIGGER THAN EVER
As the world gets back to work after the holidays, corporates delight in the knowledge that not only brand awareness continues to be in the hands of the highly effective influencer marketing strategies but the entire customer journey. The now $34billion industry continues to generate quality leads and drive sales like nothing before.
What companies must do, however, is to test the trust that followers place in influencers. It’s no longer just about the synergies that link the product to the influencer’s media platform, it’s all about the credibility, whereby influencers need to genuinely recommend a product and not just partner with a brand because it pays to do so.
Consumers turn to micro-influencers as they tend to be more specialist and attract followers who are already in the market for their product – hence a more niche audience.
Influencers, the cornerstone of digital marketing, has evolved from what was once, the only endorsement that mattered, that of a celebrity. It is now content creators who configure consumer decisions. It has become an absolute necessity for many businesses aiming for a more global reach. This social influence, when used to promote products or services, succeeds purely because it flourishes on trust. Trust is something that influencers, particularly micro influencers, have with their niche audience. They succeed by perhaps having the most genuine connections with their communities and, in terms of engagement, because their follower figures are more manageable.
The world has been transparent since the birth of Google but today audiences are quick to notice advertising integrations and therefore demand authenticity from influencers. The above image from Media Moguls, Travelling with Mother, expresses just one genuine way to support their most loved cocktail ingredient from Schweppes.
Every Marketing Department Head will remind it’s CEO the necessity of engaging an influencer (or as they are now referred to as a Media Mogul) by simply quoting the definition ‘a person who inspires or guides the actions of others’. Trying to get a publication, a short TV or radio advertisement to do have the same effect, is no longer possible in 2025. A whopping 84.8% of brands are finding influencer campaigns more effective than traditional advertising!
Let’s get onto AI and Automation in the second quarter of the year!
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Note to Editors
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